20 Years | Head of Creative Keti Lytras

Jul 16, 2024

We sat down with GlobeWest's Head of Creative Keti Lytras to celebrate and reflect on GlobeWest's 20th Anniversary. Learn about Keti's vision and passion for GlobeWest in the interview below.


How long have you been working at GlobeWest?

In November, it will be my 10th year at GlobeWest. It's gone so fast, I can't believe it! Throughout this time, I've had the privilege of witnessing the evolution of the business. Working alongside our ever-growing Product and Design team has been an incredible journey.

 

Tell us about your role and how it’s evolved over the years.

As Head of Creative, I oversee our talented Design team. Throughout my time here, my role has always had many facets, including trend forecasting, product design, styling, and creative direction of GlobeWest’s range and lifestyle photography.

Over the last few years, I’ve had the privilege of building and developing a larger team of young designers, which has been a very rewarding journey personally. I’m incredibly proud of the team I work with, how they have grown, and what they are achieving. Together with our Product team, our range has elevated even further, and what we’ve been able to produce has brought a great sense of achievement.



Can you share a memorable experience or story from your time here?

My role leads me to travel regularly to many exciting destinations, and I’m lucky enough to attend Milan Design Week each year. It's an incredible experience to immerse myself in global design trends and innovation, meet with industry leaders, and discover new inspiration that shapes our creative direction.






What has been your proudest moment while working here?

My favorite thing is seeing how our products are used in our customers' projects. There’s nothing better than seeing how a designer has curated a space with pieces from our range.

Seeing our products come to life on location during photoshoots is also a highlight. Capturing the essence and beauty of our designs in real-world settings is deeply rewarding and reaffirms the passion and dedication of our creative team.





How has working here influenced your personal growth?

The opportunities I’ve had at GlobeWest have undoubtedly influenced my personal as well as professional growth.

For me, it's all about the people. You can't help being influenced by the people you work with, and we have an incredible team.

One of our values at GlobeWest is collaboration, and I think we do that very well. I love that I work closely with our Product team, led by Amy Jansen, and all the other departments in the business as well. I’ve been very fortunate to collaborate with many top creatives outside of our business too, including photographers and stylists, which has been very inspiring.





What does celebrating the 20th Anniversary mean to you?

It’s a proud moment to reflect on our journey, honour our dedicated team, and thank our loyal customers. This milestone inspires me to continue pushing boundaries and creating beautiful products for the future.

 

If you had to describe GlobeWest in five words, what would they be?

Collaborative, innovative, unpretentious, inspiring and dependable.




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20 Years

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