Jul 26, 2018
Interview with GlobeWest Design Manager, Keti Lytras
Keti oversees the creative direction of the GlobeWest product range and lifestyle photography. In her own words she describes the creative process and trends GlobeWest are forecasting will shape Australian Interiors into 2019 and beyond.
2019 DESIGN DIRECTIONS GALLERY
Six exciting design directions - the result of ongoing research into colour, form, texture and materials by our Melbourne based creative team underpinned the development of Collections 2019.
Below are the photographs styled and shot across multiple beautiful locations to encapsulate each of the themes.
All images ©GlobeWest / Please do not reproduce or publish without written consent.
CAREFREE COMFORT EMERGES WHEN NOSTALGIA TAKES A TACTILE, CONTEMPORARY TWIST.
Featured above: Humphrey Stitch 3 Seater Sofa, Anja Occasional Chair, Sketch Native Coffee Table, Balthazar Urn Vessel, Taj Carved Decorative Box, Dakota Textured Floor cushion, Aura Arrow Rug, Evie corduroy cushion, Dakota Block Cushion
Ceramic bowl courtesy of: North Carlton Ceramics
INSPIRE STILLNESS AND BALANCE IN A MINIMAL PLAY ON POSITIVE AND NEGATIVE SPACE.
Featured above: Henley Chevron Dining Table, Bella Dining Chairs, Huxley Bar Cabinet, Taj Carved Decorative, Balthazar Rhombus Vessel, Aura Neptune Rug
CREATE SPACE FOR QUIET REFLECTION WITH SOPHISTICATED SHAPES AND TONES.
Featured above: Amelie Curve Coffee Table, Vittoria Mia 4 Seater Sofa, Amelie Luna Side Table, Aura Neptune Rug
Props courtesy of: Established for Design
COMFORTING CURVES FILL SPACES WITH A SOFT SOPHISTICATION.
Featured above: Juno Josephine 4 Steater Sofa, Amara Curve Coffee Table, Amara Curve Side Table, Aura Neptune Rug
Props courtesy of: Marmoset Found & Feathered Arbour
TIMBER TAKES ON MASTERFUL FORMS BRINGING HEART TO HOMES FROM THE COUNTRY TO THE COAST.
Featured above: Huxley Organic Dining Table, Avery Circle Dining Chairs, Aura Tassel Rug
Props courtesy of: Marmoset Found
DESIGN FOR DRAMA WITH A THEATRICAL PRODUCTION OF HIGH SHEEN METALS, IMMERSIVE SILHOUETTES AND MESMERISING COLOUR.
Featured above: Bogart Curve Sofa Chair, Taj Tribal Stool, Amelie Cross Console, Balthazar Oval Pendant, Elle Oval Mirror, Dakota Blanket Rug
See and hear our design vision brought to life in our series of 15 second videos.
Creative Direction, Keti Lytras - GlobeWest Design Manager
Modern Day Mellow: Photography Mike Baker, Styling Beck Simon
Effortless Equilibrium: Photography Mike Baker, Styling Beck Simon
Sophisticated Simplicity: Photography Lisa Cohen, Styling Ruth Welsby
Soft Minimalism: Photography Dave Kulesza, Styling Beck Simon
Nature's Retreat: Photography Mike Baker, Styling Beck Simon
Bohemian Drama: Photography Armelle Habib, Styling Julia Green (Greenhouse Interiors)