We recently worked together styling the Torquay home – what’s your creative process when you start working on a brief?
With any shoot or new decorating client, the approach is always the same. First I listen. A part of this is getting a feel for what the client or brand wants to see at the other end, how they want the spaces to feel and what part of the space, product or project makes them so happy that they want to share it with the world!
Then the next step involves me being in the space or having the product in my hands. Scale, materiality and composition are super important to get a feel of before I can open the tabs in my brain and get creative with what I think is needed to meet the clients
brief. To me it’s the same whether it’s an architecturally designed home to style or a bedlinen brand to shoot on location – I need to get a feel for what I’m working with to get the creativity flowing.
Talk us through how you made furniture selects for the Torquay home?
The Torquay home is a super special one. Gorgeous finishes, generous rooms and a beautiful palette. After a walk through on site and a wander through the GW showroom, I do what I would normally do with a home with many spaces to style, and I break up the brief into room by room.
In this shoot, there was the consideration for the existing finishes and fixtures, including lighting, flooring and wall colour and the most important thing, scale. The furniture chosen needed to be ample without being too big for the cabinetry, shelving and pendant placement, but also not too small that it looked out of scale with the features that we couldn’t move. The other importance for this home was adding curves to the
already square rooms and spaces. I felt that the furniture would pop when it was shaped differently to it’s surroundings.
